August 24th, 2005
Like Water For Chocolate
Ignacio Durán Loera talks to Elizabeth Mistry exclusively for Mexicanwave about the making of a modern classic…
WIN a copy of Como Agua Para Chocolate on DVD…
For many cinema-lovers, the Golden Age of Mexican Cinema was back in the 1940s and 50s, when stars such as Maria Felix appeared in movies such as Doña Bárbara and La Escondida.
But for producer Ignacio Durán Loera, who was director of the Instituto Mexicano de Cinematografía (Mexican Film Institute, IMCINE) from 1988 to 1995, the 1990s heralded a new era of film making in Mexico that has continued to this day.
Durán produced a string of hits including Solo Con Tu Pareja (1991) but his best known and certainly the most commercially successful he worked on was the 1992 smash hit Como Agua Para Chocolate (Like Water For Chocolate) – which will be released for the first time on DVD in the UK on 19 September.
A critical and commercial success not only in Mexico but in all markets, it became the highest grossing foreign film ever in the US. But he very nearly lost out on the chance to be involved and, as he recounts, the title has a particular resonance for him.
The film was based on the novel by Laura Esquivel (who was then married to the film’s director Alfonso Arau) and the title comes from a popular Mexican dicho - a saying – that alludes to how one feels when passions run high; ’hot’.
More recently Arau directed Zapata, with Alejandro Fernández as the lead
And it was hot water that Durán almost found himself in back in 1989 not long after he had joined IMCINE.
“One day my wife came to me and she said ‘this is a book that you should read. It would make a beautiful film.’
Of course I left it on my night table and forgot all about it. Then, about three months afterwards, we were watching TV late one night when the announcer of a very popular programme said that Gregorio Walerstein was going to start filming Like Water For Chocolate.
Well, my wife gave me that terrible look and I read the book that same night.
Next morning I said to her “Yes darling, you were right it would make a helluva film.”
And the Gods were smiling upon me because that same day, I was in my office [at IMCINE], at about 10 o’clock in the morning when my secretary said that Alfonso Arau was here with his wife…”and he wants to see you.”
Alfonso and Laura came in and he said to me: “Nacho, yesterday Zabludovsky gave out some very very wrong information. I am not going to make the film with Walerstein, I want to make it with you.”
And I said, “Alfonso, you are not leaving this room without a provisional agreement”, so we signed there and then.
Before we started shooting I didn’t know Laura very well. But she invited us to their home and she gave us a feast - she prepared the menu from the film - and it was incredible. The dish I remember most was the one with the petals.
We started shooting in 1990 and almost all of the film was shot on location, around several haciendas in Coahuila (near Ciudad Acuña and Piedras Negras) and in Chihuahua.
The budget was about $1.2 million. It wasn’t terribly expensive, about $300,000 more than other films we’d done. Solo Con Tu Pareja had cost about $800,000.
But the shooting was very difficult. Laura got sick; she had to be taken to hospital across the border. It was a terrible pressure on Alfonso, but we were lucky to have (Emmanuel) Lubezki the cinematograher - he made a very important contribution to the film.
Eventually they went back to Mexico City where Alfonso was trying to edit the film on a new system - Avid. At the time, there was only one machine in the whole of Mexico - in the studio at Churubusco.
That was a very tricky time. I remember he called several times to say he was having a bit of a problem… but then he finally told me: “The film is finished.”
I went to see it in the screening room at Churubusco. Just Arau, Laura, myself and a couple of other people.
At the end of the screening I said to him “Dejeme darte un abrazo” – let me give you a hug – because this is the best film that you have ever made. I was very touched by it, and I told him “this will bring you great satisfaction.”
I knew immediately that this was going to be a stepping stone for Mexican cinema. And it came at a very, very convenient time; at that point in the administration, we had only produced a handful of films.
What I hoped of course, is that it would make a very loud splash in the international market. We went to Cannes and I remember when Alfonso told me he had talked to Miramax - to Harvey Weinstein, whom I later met.
There are a handful of films that played a tremendous role in the so-called renaissance of Mexican cinema; La Mujer de Benjamin, Solo Con Tu Pareja (directed by Alfonso Cuaron), Bandidos and Como Agua Para Chocolate.
These movies heralded a new generation of very able film makers such as Alfonso (Cuaron, who went on to make Y Tu Mama Tambien and Harry Potter and the Prisoner of Azkaban) and Luis ( Estrada, director of Bandidos and La Ley de Herodes).
But Como Agua Para Chocolate was very special. I am very very proud of that film.”
Like Water for Chocolate on DVD is available from the Arrow Film website
© 2005 Elizabeth Mistry. All rights reserved.
Competition
To mark the release of the DVD in the UK, distributor Arrow Film is offering the chance to win a copy of Como Agua Para Chocolate worth £15.99
To enter the competition (UK only), email your answer to the following question to editor @ mexicanwave.com by 15 September 2005. Question: What is the name of the seasonal Mexican dish that represents the country’s flag?
Filed in Cinema

Reuters